Sponsored Content Policy
Effective and last reviewed
Rules for commercial content, issuer-paid coverage and disclosure.
Labelling
Commercial content carries a prominent label above the headline: Sponsored, Issuer Paid, Partner Content or Affiliate Content.
Disclosure box
Every commercial article carries a persistent disclosure box stating who paid for the content, whether the publisher or the author holds securities in the subject company, the nature of the commercial relationship, and the publication and campaign dates.
What is not permitted
Commercial content may never imitate independent editorial content without disclosure, and may never be presented as a recommendation from the newsroom.
This page is maintained by The Maple Markets and is general information, not legal advice.